Description
THE ROLE: Sr Analyst, Affiliate Marketing
We're Looking For:
Reporting to VP of Acquisition Marketing, you will join an entrepreneurial, analytical marketing team focused on accelerating growth. The Sr Analyst, Affiliate Marketing will co-lead strategy formulation and execution to drive top-line growth via new customer acquisition through the Affiliate channel. This is a unique opportunity to have a seat at the table in creation and activation of new influencer and B2B based partnerships to expand the current program. As a part of the Growth Strategy team, this role will also gain exposure to technology, media, advertising, retail and fashion, a focus on learning and professional development with experienced managers, and, most importantly, a fun team who enjoy working together. This is exceptional opportunity to make business impact and accelerate professional growth in the fast growing Affiliate/Performance Partnerships marketing field.
What You’ll Do:
- Manage multi-million dollar marketing campaigns, focused on acquiring new customers through the affiliate marketing channel
- Co-lead the growth strategy for the affiliate marketing team, aligning with acquisition portfolio budget and payback goals
- Develop close partnerships with our affiliate publishers and influencers to scale the affiliate program and onboard new partners
- Monitor affiliate channel performance metrics and utilize data to optimize commission rates, media packages, and more to accelerate channel growth
- Collaborate with internal stakeholders across Marketing, Creative, Product Management, Technology and Buying/Merchandising to develop strategies and guide execution
- Contribute to the overall customer acquisition marketing and growth strategy
- Present strategy & test learnings to senior leadership across the company
About You:
At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.
- Experience in Affiliate Marketing, with a focus on influencer and content/media partnerships in high-growth, test & learn environment
- Experience with Affiliate technology, platforms and networks (e.g. CJ, Partnerize, Impact, Rakuten)
- Experience building and managing strong internal and external business partnerships (including contract negotiation)
- Exceptional analytical horsepower and data-driven problem-solving skills
- High tolerance for ambiguity with proven ability to drive to action
- Ability to multi-task and thrive in a dynamic, fast-paced organization
- An innovative, positive, and self-directed attitude
Bonus points for…
If you’ve got everything going on above, you’re already a strong fit. If you have the following too? You earn some extra credit from us.
- Prior experience in e-commerce or retail industries
- Experience managing a budget and knowledge of P&L best practices
- Experience using BI/visualization tools (Excel, Tableau, etc.)
- Design of experiments and measurement in marketing
Base Salary Range: $75,000 - $85,000
Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including prior experience, skills and expertise, location, and internal equity. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, equity, 401(k) match, and a variety of benefits. Therefore, final offer amounts may vary from the amount stated.
#LI-Hybrid
ABOUT US:
Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.
Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and ShopSimon.
Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.
