Description
THE ROLE: Senior Marketing Analyst, Communications
Join Rue Gilt Groupe as a Senior Marketing Analyst, Marketing Communications, and help drive one of our most important strategies: Driving member engagement with relevant and personalized experiences through our communications channels.
As a Senior Marketing Analyst, Marketing Communications, you’ll develop deep expertise in our owned channel communications that drive member engagement and revenue. You’ll exercise your relentless curiosity to leverage data to identify opportunities to drive member engagement, buyer retention, and incremental revenue from our 35M+ Rue La La and Gilt members.
The Senior Marketing Analyst will have the opportunity to join an innovative, fun-loving marketing team, as well as partner cross-functionally in the transformation of our email and mobile app programs.
What You'll Do:
- Campaign Analytics and Reporting: You’ll be the subject matter expert in our core email, push and mobile app campaigns, analyzing data and metrics to assess the effectiveness of our campaigns. You’ll create reports and dashboards that track our key performance indicators and partner closely with our merchandise and creative team to improve core campaign effectiveness.
- Build and Execute Email and Mobile App Testing Roadmap: Our Marketing team runs on data, so you’ll hone your knowledge about our email and mobile app trends and opportunities by analyzing large sets of quantitative & qualitative data. You’ll use that data to identify testing opportunities to improve our communications channel impact and build out our testing roadmap. Once the roadmap has been finalized, you’ll be responsible for project managing our testing initiatives through execution and post campaign reporting.
- Lead Marketing Communications Campaigns: In this role, you'll lead our sitewide campaigns and Q4 strategy. Collaborating closely with the marketing team and cross-functional partners, you'll drive the ideation and planning of campaigns, oversee their execution, and conduct post-campaign analyses to measure success and optimize future efforts.
- Partner Cross-functionally: You’ll get to closely partner with Marketing Analytics, Creative, Marketing Technology, Merchandising and Marketing Operations to develop strategies and guide execution. You will not only help develop the look and feel of campaigns but will be responsible for working to package up the learnings!
About You:
At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.
- 3-5 years' experience in marketing, strategy consulting, program management, or investment banking. Strong interest or experience in retail, e-commerce, and/or B2C marketing.
- BS/BA in Marketing, Business, Economics, Mathematics, or other concentrations with significant quantitative focus.
- Builder mentality -- you think in terms of customer problems and technology solutions.
- Excellent communication and stakeholder management skills
- Project Management experience – you have experience managing projects from ideation to execution and post campaign analysis
- Positive, people-oriented, and energetic attitude
- Exceptional analytical horsepower and data-driven problem-solving skills with proven ability to drive to action.
Bonus points for…
If you’ve got everything going on above, you’re already a strong fit. If you have the following too? You earn some extra credit from us.
- Prior experience marketing automation platforms
- Prior experience with Tableau
Expected Base Salary Range: $75,000 - $85,000
Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, 401(k) participation, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated.
#LI-Hybrid
ABOUT US:
Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.
Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and ShopSimon.
Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.
