Audio Description Narrator:
How We Bring Our Mission to Life
AUDIO DESCRIPTION: In flashes of images, a person’s feet walk in beige pointed flat shoes with a pearl and gold studded top strap and open back. Two women sit in red chairs that face away from each other and kick up their feet, one in high heels and one in flats. A woman on the floor kicks up one leg and smiles. A woman kicks her leg back and poses in an off-the-shoulder black top with wide off-shoulder sleeves, and black pants. Two women face each other and jump, one in gold flowing pants and a sleeveless black turtleneck and one in contoured black pants and a flowing light blue blouse with front ties that hang down.
SPEAKER 1: We deliver a daily, curated, high end shopping experience to more than a million active buyers.
AUDIO DESCRIPTION: A woman sits in a chair in a studio. Text, Lisa Rhodes, President, Chief Merchandising Officer, Rue Gilt Groupe.
LISA RHODES: We don’t produce sales at RGG, we produce shows, hundreds of shows.
AUDIO DESCRIPTION: A photographer in a studio photographs a model lying in a large curved structure. A male model puts on a black jacket. A director points and talks. A woman helps a model put on a jacket. A photographer leans over to take photos as a male model sits and poses in a curved structure. Two people review the images on computer screens. A group looks at a pile of printed photos and pin some up on a board.
LISA RHODES: By leveraging our two in-house studios to produce original photography and content, we’re able to create a more holistic experience around our sales that feels more like storytelling and entertainment and far less transactional.